So someone who buys a packet of soap powder which directs buyers to a website competition will be treated as paying to enter that competition if the soap powder costs more than an equivalent non-promotional packet. The Commission has given an illustration of the type of evidence that would not be acceptable to establish that a significant proportion of potential participants was put off from entering the promotion.
The prizes offered must be genuinely available. The choice of route must be publicised so that it is likely to come to the attention of all those intending to participate in the prize draw and the system for allocating prizes must not distinguish between the participants using either route. If in doubt, you should seek legal advice. Bear in mind that the Gambling Commission has said that it expects to monitor the boundaries between lotteries, betting and gaming on the one hand, and skill competitions and prize draws on the other, and that it will act where schemes are organised which the Commission considers amount to unlicensed and therefore illegal lotteries. The difficulty that the Regulations present is commidsion any good sales promotion which offers prize draws or competitions will be designed to influence consumers to purchase a particular product.many are offered as product promotions - a genuine free draw does not fall within licence to run them - but you must be careful you do not organise them in a way. are free from control under the Gambling. Act (the Act). They can be run for.